Case Study: Mick George Ltd achieves a safer, more efficient fleet and 5% cost savings with MICHELIN Connected Fleet

How Masternaut improved driver safety for Mick George, allowing them to reduce risk and increase efficiency to support further growth in the business

Mick George Ltd., a large family-owned supplier to the construction industry, needed a more usable telematics platform to improve driver safety, reduce risk and increase efficiency as the business grew. After evaluating options they chose the Masternaut fleet management solution (a MICHELIN Connected Fleet offering) for its straightforward driver behaviour tools, unified scoring, in-cab lightbar feedback and user-friendly reporting.

MICHELIN Connected Fleet implemented the Masternaut solution across 250 HGVs in a five-week rollout, targeting highest-risk drivers first with in-cab feedback, one-to-one training and a new Drivers Academy. The programme delivered clear gains: a 5% cost saving so far on fitted vehicles (projected to ~9% in year one), one driver’s points-per-hour reduced by 86.7%, improved fleet-wide driving behaviour, and ongoing rollouts of the mobile app and lightbars to sustain efficiency and safety improvements.

Mick George Ltd

Jonathan Willmore

Procurement Manager