Case Study: Performance Consulting Associates fills its sales funnel with digital marketing from Michael Mackenzie Communications

Performance Consulting Associates grows LinkedIn followers by nearly 80% with Michael Mackenzie Communications

Performance Consulting Associates (PCA), a consulting firm specializing in industrial maintenance and asset management, had historically maintained a quiet market presence. Their challenge was to become more proactive, increase their visibility, and secure a place on more target companies' short lists to fill their sales funnel. To achieve this, they partnered with the vendor Michael Mackenzie Communications (MMC) for digital marketing services.

Michael Mackenzie Communications implemented a comprehensive digital campaign for PCA, leveraging targeted LinkedIn posts, paid social media advertising, and coordinated email outreach. MMC also secured publication opportunities for PCA's thought leadership and enhanced their website for SEO. As a result, PCA's LinkedIn followers increased by nearly 80%, campaigns generated close to 13,000 impressions, and the website saw a significant rise in qualified traffic. This effort successfully filled the sales funnel and consistently achieved the goal of landing PCA on client short lists.

Performance Consulting Associates (pca)