Case Study: IT Solutions raises its profile with Michael Mackenzie Communications

It Solutions grows to 3x size with Michael Mackenzie Communications

The customer, a managed IT services provider, faced the challenge of raising its industry profile to support growth and recruitment. Without an internal team, they struggled to produce consistent, targeted content. They partnered with the vendor, Michael Mackenzie Communications, for marketing and communications services.

Michael Mackenzie Communications developed a comprehensive content strategy, focusing on social media like LinkedIn and press releases to highlight the company's culture and achievements. This solution significantly raised the provider's profile, aiding in its growth. The company became three times larger since the partnership began, with the strategy successfully enhancing employee recruitment and retention.

It Solutions