Case Study: DynaSis achieves exponential growth with Michael Mackenzie Communications

DynaSis drives managed IT services growth to $25 million with Michael Mackenzie Communications

The customer, DynaSis, was a managed IT services firm struggling with inefficient marketing execution and a lack of strategic targeting. They partnered with the vendor, Michael Mackenzie Communications (MMC), for marketing strategy and operations assistance to better reach small business owners.

Michael Mackenzie Communications implemented an account-based marketing strategy for DynaSis, focusing on high-value prospects and creating an education-first approach with seminars and webinars. This solution repositioned DynaSis as a trusted expert, leading to exponential growth that resulted in the company's acquisition by Novatech. The growth continued, with the merged entity achieving a $25 million run rate for IT services by 2025.

DynaSis