Case Study: Spirited Union Distillery boosts request conversions with MICE Operations

How Spirited Union processes more and more requests with MICE

Spirited Union Distillery, an Amsterdam-based distillery and experience company, faced a challenge with inefficient booking requests that arrived via email. This process required extensive personal phone calls to explain their offerings and convince potential clients, consuming over half of their staff's time. To solve this, they implemented the MICE Operations platform.

By using MICE Operations' interactive proposals and request for proposal module, the distillery automated and streamlined its customer communications. The solution provided clients with immediate price quotes and service overviews, which significantly reduced the need for lengthy persuasion calls. The vendor, MICE, delivered major results: an increase in incoming requests and a substantial reduction in personnel costs associated with the booking process.

Spirited Union Distillery

Ruben Maduro

Owner