Case Study: The London Eye achieves 168% increase in website traffic with Miappi

The London Eye - Customer Case Study

The London Eye, a hugely popular tourist attraction on the South Bank of the Thames, asked Miappi in May 2017 to improve customer engagement and increase visitor numbers by harnessing user-generated content and owned social media. The challenge was to build an interactive social wall that blended seamlessly with The London Eye website, increased dwell time and on-site engagement, and ultimately drove more ticket sales through social proof.

Miappi implemented its dashboard-driven social wall, curating #londoneye user photos, videos and comments alongside owned Facebook, Twitter, Instagram and YouTube posts, using manual and AI moderation and adding CTAs to drive bookings. The results were a 168% increase in website traffic, 90% rise in basket size, 72% uplift in email click-through rates and a 28% increase in brand engagement; Miappi is now preparing to roll the same social wall out to on-site screens and email campaigns.

The London Eye