Case Study: Greenpeace achieves 58% increase in website traffic with Miappi

Teaming up with Greenpeace to help to save the Arctic

GreenPeace, running its high‑profile “Save the Arctic” campaign, needed a way to collect, curate and surface user‑generated content around the #Voices4Arctic hashtag to boost awareness and engagement. To solve this, GreenPeace engaged Miappi and used Miappi’s content marketing platform to aggregate social posts from Twitter and Instagram and display them alongside the charity’s own content.

Miappi implemented a curated social feed on https://www.savethearctic.org/es/voices/wall/ and within two weeks GreenPeace saw clear impact: a 58% increase in website traffic, a 37% increase in dwell time and a 56% increase in new users, helping the campaign reach and engage far more supporters.

GreenPeace