Case Study: Sprite drives youth voter engagement and collects 2,500+ UGC posts with Miappi

Sprite Empowering Youth with UGC

Sprite wanted to inspire young voters to speak up around the midterm elections but faced the challenge of addressing a political topic as a refreshment brand. To engage 18–30 year olds authentically and show live campaign momentum, Sprite partnered with Miappi and used the Miappi platform to harness and present user-generated content under the #getvocal campaign.

Sprite invited fans to freestyle rap over a SoundCloud backing track and targeted influencers like LeBron James and popular hip‑hop artists to drive participation. Miappi curated and moderated submissions and displayed the best freestyles on getvocalsprite.com; in under a month Miappi helped Sprite collect over 2,500 posts, providing a measurable boost in engagement and ongoing campaign momentum.

Sprite