Case Study: Vitality achieves increased social proof and audience engagement with Miappi

Social proof vital for Vitality

Vitality, a health and life insurance company that rewards customers for healthy behavior, ran the #everydayathletes campaign to get people noticing and doing small healthy actions and to drive social engagement. To aggregate and showcase user contributions and blend brand and social content, Vitality chose Miappi to power the campaign experience.

Miappi provided a dedicated campaign site that curated and blended owned and earned content, surfacing images posted to the #everydayathletes hashtag and encouraging dialogue between the brand and its audience. The Miappi-powered gallery increased user-generated content and engagement around the campaign, creating a steady stream of hashtagged images and conversations that raised visibility for Vitality’s message.

Vitality