Case Study: Rotary achieves a 90% increase in website traffic, 108% more new users and a 460% drop in bounce rate with Miappi

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Rotary turned to Miappi to help surface and showcase the best content from its global community across channels like Twitter, Facebook, YouTube, Instagram and Vimeo. Faced with social “noise,” limited organic reach and the challenge of engaging hundreds of thousands of members and visitors, Rotary used Miappi’s curation, moderation and display tools to bring real-time social conversation (e.g., #Rotary16, #Rotary17) into event screens and its website.

Miappi implemented a curated social feed and powered digital screens at Rotary’s international conventions and a refreshed rotary.org feed, aggregating hundreds of thousands of user-generated posts and driving more than 140,000 interactions during events. The Miappi-powered content cut bounce rate dramatically (a 460% decrease versus the prior page), grew web traffic substantially (reported increases of nearly 80–90%) and lifted new user visits by 108%, boosting overall engagement and reach for Rotary.

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