Case Study: Unilever amplifies its global marketing forum with Miappi social walls

Powering social for Unilever’s Global Marketing Forum

Unilever needed a way to showcase its global social presence in a single, highly visual format for its marketing forum, “Crafting Brands for Life in a Connected World,” held at Facebook’s London office. Miappi was brought in to support the event, helping Unilever engage hundreds of in-person attendees and thousands more watching via live webcast.

Miappi powered four animated social media walls on either side of the stage, plus an embedded social wall for the webcast, creating a strong visual impact for the audience. The event was described as having a profound effect on Unilever’s marketers, and the success led to further work with the Unilever Foundry and several Unilever brands, including VO5.

Unilever

Keith Tomlinson

IT Innovation Manager