Case Study: Oldham College achieves 121% website traffic growth and 95% more new users with Miappi

Oldham College - Customer Case Study

Oldham College, a Further Education college in Greater Manchester serving around 10,000 students, wanted to better surface student-generated and institutional social content to boost engagement on its website. In January 2016 the college engaged Miappi to evaluate and deploy a content marketing engine to aggregate and showcase the most valuable student and college content.

Miappi implemented a "student content wall" on Oldham College’s homepage, combining student social posts with the college’s own channels. The result was immediate and measurable: average dwell time rose to over five minutes, website traffic increased by 121%, and new users grew by 95% following Miappi’s implementation.

Oldham College