Case Study: Newbury Racecourse achieves a 395% decrease in bounce rate and increased engagement with Miappi

Newbury Racecourse turns to Miappi to find and display its most valuable social content

Newbury Racecourse turned to Miappi to find and display its most valuable social content. The world-class racecourse needed to harness large volumes of user-generated content and live social updates from racegoers and integrate them on its homepage and big screens to boost engagement and support ticket sales, so it adopted Miappi’s social media wall/social wall building tool.

Miappi aggregated Instagram, Twitter, YouTube and brand-owned content and surfaced it across Newbury Racecourse’s website and event screens, enabling effective re‑marketing of UGC and guiding visitors along the ticket-buying journey. The results with Miappi included a 395% decrease in bounce rate, an 80% increase in pages per session, a 28% rise in brand engagement and evidence of up to 101% more revenue per customer when shoppers interact with UGC, prompting Newbury to extend the Miappi partnership for three more years.

Newbury Racecourse

Rob Boobyer

Head of Marketing