Case Study: Three’s boosts in-store and web social engagement with Miappi

Miappi Makes it Right for Three’s summer marketing campaign

Three’s, the UK’s fastest-growing mobile network, wanted to amplify its summer #makeitright campaign across both stores and digital channels. To support the campaign, Miappi provided a social media wall solution that could showcase user-generated content and help connect in-store shoppers with the brand’s social activity.

Miappi delivered user-generated content to 220 Three stores nationwide for three months, using the #makeitright hashtag, and also powered a social wall on Three’s website. The result was an extended campaign reach across retail and online touchpoints, combining owned and earned content to make the promotion more visible and engaging.

Three’s