Case Study: Doug O’Neill Racing achieves a 90% increase in time on site and boosted brand engagement with Miappi social walls

Miappi Helps Doug O’Neill Racing Become a Social Media Thoroughbred

Doug O’Neill Racing, the training stable behind Kentucky Derby winner Nyquist, needed a stable, feature-rich social media aggregation solution to showcase owned and user-generated content during Nyquist’s 2016 campaign after a competitor raised prices. They engaged Miappi and implemented Miappi’s social wall to collect content from Facebook, Twitter, Instagram and the #nyquist hashtag to raise digital engagement and site traffic.

Miappi’s social wall displayed branded and UGC on Doug O’Neill Racing’s website, producing clear results: time on site increased by 90% and brand engagement rose 28% when users saw both earned and owned content. The team also reported boosted brand engagement, simplified social processes, competitive gains and improved content performance, with notable traffic spikes around race days thanks to Miappi.

Doug O’Neill Racing