Case Study: Mercedes‑Benz achieves 113% traffic growth and 327% bounce‑rate reduction with Miappi

Mercedes Benz - Customer Case Study

Mercedes Benz Retail Group, the UK’s largest official retailer of Mercedes Benz vehicles, needed a way to showcase its owned social content across franchise sites and reinforce its quality-focused brand values while also supporting campaign activity for its Smart franchise. To achieve this they turned to Miappi to aggregate and display social posts on dealer websites and the flagship site.

Miappi implemented embedded social walls using its Website mode to collate content from Mercedes Benz’s social channels and surface campaign posts across franchise sites. As a result, Mercedes Benz saw a 113% increase in website traffic, a 327% year‑on‑year decrease in bounce rate, a 106% rise in pages per session and longer average dwell time, driven by the Miappi-powered social displays.

Mercedes Benz