Miappi
26 Case Studies
Case Study: Crystal Palace FC achieves 14.3% website traffic growth and 35% more new users with Miappi
A Miappi Case Study
Helping Crystal Palace to better leverage social content
Crystal Palace FC, the London-based Premier League club, engaged Miappi in early 2016 to strengthen fan engagement and drive website traffic. After evaluating visual marketing platforms, the club chose Miappi’s user-generated content/visual marketing solution to showcase fan content on site and add call-to-action links into their e-commerce.
Miappi implemented an engaging fan content wall on Crystal Palace FC’s website to surface social chatter and make it easy for fans to discover and act on content. The result was immediate and measurable: a 14.3% increase in website traffic, a 25% increase in new sessions and a 35% increase in new users from the first month.
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