Case Study: Halfpops achieves authentic user-generated content and homepage social proof with Miappi

Halfpops - Customer Case Study

Halfpops, an American popcorn brand known for its healthier, half‑popped patented snack, wanted to encourage customers to “show us how you eat ’em” and surface that social content on their site. To collect and showcase customer posts, Halfpops partnered with Miappi and used Miappi’s user‑generated content/social aggregation solution to pull in posts tagged #halfpops.

Miappi aggregated the #halfpops social posts and embedded a dynamic gallery on Halfpops’ homepage, producing an array of images of satisfied customers enjoying Halfpops at the beach, hiking, at football games and across America. The visible result was a geographically diverse on‑site showcase that highlighted different flavors and real customer experiences; no specific numeric metrics were provided.

Halfpops