Case Study: Dove Men+Care USA boosts self-care promotion success with Miappi

Dove Men+Care USA collects 1,000 submissions with Miappi

Dove Men+Care USA partnered with Headspace to offer a free subscription with product purchases but faced the challenge of efficiently collecting and validating thousands of customer proof-of-purchase submissions. To manage this, they turned to vendor Miappi and its technology to find a solution for this time-consuming moderation process.

Using Miappi's platform, which featured direct upload functionality and OCR receipt validation, Dove Men+Care was able to automate the process. The solution successfully collected nearly 1,000 submissions. Miappi's technology helped increase product sales and brand awareness while supporting the initiative's goal of advocating for positive mental health.

Dove