Case Study: Cointreau boosts brand awareness and extends New York Fashion Week reach with Miappi

Cointreau - Customer Case Study

Cointreau partnered with Miappi for their Garance Doré Café pop‑up during New York Fashion Week 2015 to capture and showcase social buzz. Miappi provided a user‑generated content solution — a social wall embedded on cointreaupopup.com — to surface posts tagged #CointreauSoiree and #GarancexCointreau and visually convey the pop‑up’s Parisian atmosphere to event attendees and online visitors.

Miappi collected and curated the best social posts into a stylish on‑site display, turning earned media into an extension of the campaign and broadening its reach beyond the physical event. The Miappi implementation helped Cointreau increase brand awareness, foster an event legacy after Fashion Week, and amplify the pop‑up to a wider online audience.

Cointreau