Case Study: White Flower Farm achieves faster time-to-market and a 27% mobile conversion lift with Mi9 Retail

White Flower Farm Plants the Seeds for Growth with Mi9 e-Commerce

White Flower Farm is a family‑owned mail‑order nursery (since 1950) that sells over 7,000 plants and gardening products. Their legacy e‑commerce stack split product data across systems, lacked a central product database and required lengthy publish processes, creating inefficiencies for time‑sensitive, perishable inventory and a tight shipping window.

By replatforming to Mi9 e‑Commerce, White Flower Farm built a centralized product database with real‑time site editing, an integrated order management system and cloud hosting. The change sped time‑to‑market, trimmed customer service labor, improved site design and mobile responsiveness, and delivered measurable gains: 3% revenue growth in year one and a 27% increase in mobile conversions.

White Flower Farm

Liz Raniere Zimmerman

Director of Communications