Case Study: Tipsy Elves achieves 13% revenue growth and 46% faster page loads with Mi9 Retail

Tipsy Elves - Customer Case Study

Tipsy Elves, a holiday-themed apparel retailer founded in 2011, exploded in popularity after appearing on Shark Tank in 2013. Rapid growth exposed limits of their Magento-based site—frequent outages, crashes during peak traffic, duplicate orders and costly manual fixes (as much as $100K lost in a single outage)—which constrained sales and diverted the team into firefighting mode instead of growth.

Tipsy Elves re-platformed to Mi9 Retail in under six months, gaining a managed, feature-rich e-commerce solution with in-house support. The new site delivered a 13% revenue increase, 46% faster page loads, higher average order value, improved conversion rates and total transactions, and reliable 99.99% uptime—allowing the company to scale confidently and focus on new growth initiatives.

Tipsy Elves

Evan Mendolsohn

Co-Founder