Case Study: The Crazy Store achieves double-digit sales growth and 20%+ improved in-store availability with Mi9 Retail

The Crazy Store Gets Serious Results with Mi9 Retail

The Melbro Group’s retail chain, The Crazy Store—a South African discount variety retailer with about 280 stores and thousands of SKUs—was hampered by a highly customized, outdated replenishment system. The legacy solution required frequent manual intervention, slowed ordering and distribution, increased staffing costs, and produced poor data, putting customer service levels and long‑term financial health at risk.

Melbro implemented Mi9 Retail’s Demand Forecasting, Inventory Planning and Order Planning & Replenishment suite, deployed on time and within six months with local support and rapid user adoption. The new system improved forecasting, store‑level range and volume control, and multi‑channel reserve stock management, delivering double‑digit annual sales growth, over 20% higher in‑store availability, logistics cost savings, reduced stock ageing and obsolescence, and greater replenishment productivity.

The Crazy Store