Case Study: Little Tikes achieves consolidated multi-site e-commerce, reduced costs, and faster updates with Mi9 Retail

Little Tikes Makes Big Improvements to e-Commerce Site with Mi9 Retail

Little Tikes, a subsidiary of MGA Entertainment and maker of durable infant and preschool products, sought to replace its legacy web commerce platform to better support direct-to-consumer sales and serve as a virtual showroom for retail partners. The company needed to consolidate its U.S., Canada and Parts sites, cut support and maintenance costs, and gain the flexibility to update digital marketing, merchandising and promotions quickly in response to market dynamics.

Little Tikes selected Mi9 Retail’s e-Commerce SaaS for its robust merchandising, easy administration, promo tracking and multi-tenant architecture. Mi9 consolidated the sites onto a single platform, enabling faster deployments, lower operating costs and greater control over site updates; the solution went live successfully and positioned Little Tikes to scale omni-channel initiatives with improved agility and support.

Little Tikes

Janet Parham

Director of Direct to Consumer Operations