Case Study: J. Stockard Fly Fishing achieves 30% sales growth and streamlined inventory and order management with Mi9 Retail

J. Stockard Fly Fishing - Customer Case Study

Ben J. Stockard Fly Fishing, a leading online retailer of fly-tying materials and fishing supplies with over 10,000 SKUs, needed to replace its decade-old e-commerce setup to support growth. The company wanted a cloud-based platform with modern merchandising and mobile templates, plus full integration of order management, purchase orders and inventory to streamline processing, reduce backorders and enable more dynamic product merchandising and bundles.

J. Stockard migrated to the cloud-based Mi9 e-Commerce platform, replacing stand-alone order and PO systems with integrated purchase‑order and backorder extensions, upgraded product pages and mobile templates, and improved inventory visibility. The integrated system improved inventory allocation and expense tracking, reduced backorders, enabled better customer engagement through blogging and social media, and was credited with a roughly 30% sales increase in their busiest month while handling growth with minimal additional staff.

J. Stockard Fly Fishing

Kate Vick

Co-Owner