Case Study: Hard Rock International achieves accelerated online revenue growth and seamless omni-channel shopping with Mi9 Retail

Hard Rock International Selects Mi9 Retail for its e-Commerce Platform

Hard Rock International, the global entertainment and hospitality brand known for its collectible Rock Shop merchandise, sought to accelerate its digital presence and grow online revenue by delivering seamless, omni-channel shopping experiences across its cafes, hotels and online channels.

To meet that goal Hard Rock selected Mi9 Retail’s e‑Commerce platform to power its online Rock Shop. The solution integrated merchandising, analytics and omni‑channel commerce to expand accessibility, improve customer engagement and streamline online merchandising—positioning Hard Rock to scale its digital sales and support continued growth.

Hard Rock International

Edward Deutscher

SVP Merchandising & e-Commerce