Case Study: Cosabella achieves scalable global e-commerce and streamlined operations with Mi9 Retail

Cosabella - Customer Case Study

Cosabella, a global luxury lingerie brand known for vibrant, trend‑setting designs, needed an e‑commerce platform that could support international storefronts with local currencies and languages, manage multiple warehouses and ERPs, and offer dynamic merchandising and easy inventory control for a fast‑moving product mix.

Mi9 Retail built a customized, scalable e‑commerce solution—including a localized banner system and straightforward admin UI—that launched Cosabella.com and a sister brand (CSBLA). The platform delivered multi‑site international capabilities, rewards and bridal registry features, abandoned‑cart and review emails, store pickup and marketplace integrations, and a dynamic content system that tailors language, currency and product feeds—reducing third‑party dependence and creating new marketing and growth opportunities.

Cosabella

Courtney Connell

Marketing Director