Case Study: a world-class hospital boosts organic search traffic with MHP/Team SI's healthcare SEO strategy

World-Class Hospital boosts SEO with MHP/Team SI in 5.5 months

A large, Orange County-based hospital, a world-class institution, faced the challenge of having its advanced digestive health program lose visibility online. Its website content was outdated, and it was being outranked by competitors in search results, making it difficult for local patients to find its services. The hospital engaged MHP/Team SI, which applied a next-generation SEO strategy and patient-focused medical copywriting to address the problem.

MHP/Team SI utilized a specialized copy-creation platform to rewrite and expand over 30 pieces of in-depth, localized content. The project, completed in late 2023, led to a significant and rapid increase in organic search traffic. The hospital successfully began winning hyper-local searches for digestive issues in Orange County, directly translating to more patients seeking its care.