Case Study: Neurolens boosts brand visibility and sales with MHP/Team SI

Neurolens boosts sales 54% with MHP/Team SI

The custom-crafted lens company Neurolens sought to increase brand visibility and drive sales across its 3,000 partnered optometry practices in the U.S. and Canada. They partnered with MHP/Team SI to ignite consumer demand and generate shareable content that would create product awareness for their individual practice partners.

MHP/Team SI implemented a comprehensive content marketing program, creating customized email newsletters, social media content, blog posts, and a custom "eye test" landing page. The strategy emphasized maintaining consistent branding for both Neurolens and its individual practices. The results for 46 participating practices included over 11,000 eye test page hits, 2.5 million+ social media impressions, and a 54% increase in sales per month, demonstrating the success of MHP/Team SI's approach.

Neurolens