Case Study: National Broadband Provider boosts Gigabit network customers with MHP/Team SI grassroots PR

National Broadband Provider doubles 100-customer goal with MHP/Team SI

A national broadband provider approached the vendor, MHP/Team SI, with the challenge of adding 100 new or upgraded customers to its Next-Gen Gigabit network across 15 Arkansas communities. They engaged MHP/Team SI for a public relations and strategic communications campaign to build brand awareness and position the client as a community partner.

MHP/Team SI implemented a solution using grassroots outreach and guerilla tactics, including organizing 11 local events and ribbon-cutting ceremonies to create community pride. The vendor also executed a one-day activation for National Random Acts of Kindness Day, partnering with local businesses. The results significantly exceeded the client's goal, more than doubling the target by securing over 200 new or upgraded customers. The campaign also forged 77 meaningful connections with local leaders and businesses.

National Broadband Provider