Case Study: J.B. Hunt Transport Services Streamlines Freight Management with MHP/Team SI’s Carrier 360 and Shipper 360 Marketing Campaign

J.B. Hunt launches Carrier 360 and Shipper 360 with MHP/Team SI

J.B. Hunt Transport Services, a Fortune 500 transportation company, needed to launch two new apps, Carrier 360 and Shipper 360, without alienating their core users of truck drivers and shippers. The challenge for vendor MHP/Team SI was to create a full-scale TV spot that effectively showcased the advanced technology of the apps in a relatable way.

MHP/Team SI developed a TV commercial shot entirely from a truck driver's perspective to demonstrate the apps' streamlined functions, such as sending load updates. The solution by MHP/Team SI successfully positioned J.B. Hunt as a technology leader, resulting in immediate app downloads and empowering freight drivers to streamline their transportation tasks.

J.B. Hunt Transport Services