Case Study: International Manufacturer drives dealer engagement with Connected TV from MHP/Team SI

International Manufacturer drives 6,373 actions with MHP/Team SI Connected TV

The customer, an international manufacturer, faced the challenge of reaching high-value equipment audiences and needed to move beyond passive awareness to measure if advertising exposure led to meaningful actions in the local dealer buying journey. MHP/Team SI implemented a performance-driven Connected TV campaign to address this need.

MHP/Team SI's solution used Connected TV and banner retargeting with a Household ID measurement layer to connect media exposure to real-world actions. The campaign delivered over 2.7 million impressions and drove 6,865 total measured actions, including dealer site visits, requests for directions, and equipment-building activity, proving CTV's ability to influence the path to purchase.