Case Study: Braswell & Son achieves fresh, repeat customer engagement with MHP/Team SI monthly content campaigns

Braswell & Son keeps customers coming back with monthly content campaigns from MHP/Team SI

The customer, Braswell & Son, a retailer of high-end goods, faced the challenge of keeping its marketing content fresh and consistent to give customers a reason to continually return. MHP/Team SI was engaged to create a sustained marketing strategy that would maintain consumer engagement.

MHP/Team SI developed an ongoing series of distinct monthly campaigns rooted in affordable luxury, moving beyond a traditional retail calendar to a drop-culture model. This solution successfully transformed the company's content into something customers actively kept up with, becoming a key reason for them to frequently check back both online and in-store, which fostered repeat business.

Braswell & Son