Case Study: RÉCORD achieves 335% revenue growth with MGID's Exit Story

RECORD boosts revenue 335% with MGID

The customer, RÉCORD, a major sports news portal in Mexico, faced the challenge of needing to replace its high-performing Back Button ads to comply with Google's updated policies. Their goal was to find a fully compliant alternative without disrupting user experience or compromising revenue. The vendor, MGID, provided its Exit Story solution to address this.

MGID implemented its Exit Story format, a Google-compliant alternative that uses exit-intent triggers. The solution required minimal integration effort and was optimized for viewability. As a result, RÉCORD saw a 335% revenue growth, a 532% surge in impressions, and a 230% increase in CPC, making it their highest-grossing ad placement.

RECORD