Case Study: Checkfox achieves 30% below target CPL with MGID's Native Ads

Checkfox lowers CPL 30% below target with MGID

Checkfox, a company that provides comparisons for insurance, financing, and investment offers, aimed to diversify its lead generation channels for its home solar panel service while staying within a specific cost-per-lead (CPL) goal. To address this challenge, they partnered with the native advertising vendor MGID.

MGID implemented a solution targeting homeowners in Germany, utilizing native ads, push notifications, and programmatic media buying. They continuously optimized the campaign through A/B testing and refreshed creatives with AI-generated images. This strategy resulted in a significant measurable impact, with campaigns running 30% below the target CPL.

Checkfox