Case Study: Beach Park boosts ad engagement with MGID Rich Media and smart segmentation

Beach Park drives 19% engagement with MGID

Beach Park, a water park and tourist destination in Brazil, faced the challenge of attracting visitors from São Paulo in a contextualized way to stimulate ad interaction and engagement. To address this, the vendor MGID employed its Rich Media advertising solution.

MGID's Creative Team developed highly contextual Rich Media ads, including a "scratch" format that played on a cold front in São Paulo to engage users. The campaign achieved over 2.4 million impressions, a 19% engagement rate, and nearly 5,000 clicks, with some ad placements reaching up to 47% engagement.

Beach Park