Case Study: Ginger helps parents support teen mental health with MezzoLab's animated explainer video

Ginger boosts teen sign-ups with Mezzolab's 90s animated explainer video

Mezzolab created an animated explainer video for Ginger, a digital mental health platform. Ginger's challenge was to effectively reach teenagers in need of mental health support and communicate the value of their services to the parents, who are often the decision-makers for their teens' care.

The solution was a 90s-style animated video that resonated with parents, clearly illustrating how Ginger helps teens. Following the video's launch, Mezzolab's work resulted in a measurable increase in parents signing their teenagers up for Ginger's on-demand mental healthcare services, making it a significant win for supporting teen mental health.

Ginger