Case Study: Ginger attracts top talent with MezzoLab's animated recruitment video

Ginger boosts applications and scales to serve 25 million people with Mezzolab

The customer, Ginger, a pioneering digital mental health platform, was facing a challenge in attracting top talent to grow its team. Their goal was to enhance their employer branding to show potential recruits why the company is a great place to work. They partnered with the vendor Mezzolab to address this.

Mezzolab created a lively animated explainer video that provided a sneak peek into life at Ginger, showcasing its culture and benefits. This solution successfully resulted in an uptick in job applications from quality candidates. The video proved to be a hit, giving potential employees a taste of the vibrant culture and serving as a secret weapon for attracting talent. This allowed Ginger to grow their team to serve more than 25 million people.

Ginger