Case Study: Rueda boosts Spanish wine appeal in the UK with me&you's vibrant campaign design

Rueda boosts Spanish wine visibility across Europe with me&you's campaign assets

The customer, Rueda, a Spanish wine region, struggled to compete with established white wines in the UK market. They approached the vendor, me&you, through Bespoke Drinks Media to create a campaign targeting young female white wine drinkers. The challenge was to promote the region's overall qualities without focusing on a single brand.

me&you developed a campaign concept with the headline "White wines as vibrant as you," which involved a custom photoshoot and bespoke illustrations inspired by abstract cork shapes. The vendor supplied Rueda with high-quality visual assets and a comprehensive guidelines document to ensure consistent rollout across Europe. This provided Rueda's design partners with the tools needed for various promotional activities.

Rueda