Case Study: Kent Community Foundation achieves a more accessible, future-ready brand with me&you

Kent Community Foundation refreshes brand and accessibility with me&you after distributing £60 million

Kent Community Foundation, a respected local philanthropy organization, needed to evolve its brand identity to be more accessible and future-focused. Its existing visual identity was outdated and failed digital accessibility standards, creating barriers for users. The challenge was to refresh the brand to feel both credible to professional advisors and welcoming to grassroots charities without losing its cherished heritage. Vendor me&you was engaged to deliver a new brand identity and materials.

me&you implemented a collaborative, evolutionary solution, working closely with the client's team to redesign the logo and create a fully accessible, vibrant color palette. They delivered a practical brand toolkit with clear guidelines, empowering the internal team. The result was a balanced brand that is both professional and welcoming, which was met with strong internal ownership and pride. Most importantly, the refresh built accessibility into the brand's DNA and laid the groundwork for the Foundation's upcoming website overhaul and 25th-anniversary campaign.

Kent Community Foundation