Case Study: FoodCycle refreshes its brand and boosts engagement with me&you

FoodCycle boosts volunteer conversions 5% with me&you

FoodCycle, a community dining charity, faced the challenge of outdated and confusing branding that failed to stand out or properly communicate its mission. To increase demand for its services, it required a bold brand refresh that mixed emotional storytelling with accessibility. The vendor, me&you, was brought in as part of a multi-agency partnership to handle brand activation.

me&you implemented the solution by activating the new brand across all touchpoints. This included creating a bespoke 'Brand Cookbook' guidelines pack, designing editable assets and templates, and reskinning the website with a focus on accessibility. The results were significant, achieving a 5% increase in conversion rates for volunteer sign-ups and donations, a 5% boost in social media engagement, and a 1000% increase in web searches for 'community dining' following the rebrand.

FoodCycle