Case Study: Bowel Cancer UK boosts bowel cancer symptom awareness with me&you

Bowel Cancer UK boosts symptom awareness to 74% with me&you

Bowel Cancer UK, a charity, faced the challenge of low public awareness of bowel cancer symptoms, with a third of adults unable to name a single symptom. Their goal for Bowel Cancer Awareness Month was to create a platform that would ultimately lead to 70% of people being able to name at least one symptom unprompted. The vendor me&you provided campaign support, charity design, and copywriting services to address this.

me&you developed the #KnowTheHigh5 campaign, creating a concept and logo lockup centered around a high five as a visual aid for the five main symptoms. This was developed into a toolkit for partners and included an online quiz. Following the campaign, awareness of bowel cancer symptoms increased by 12 percentage points to 74%. The campaign also engaged over 500 partner organisations and drove 32,000 people to take the online quiz.

Bowel Cancer UK