Case Study: Topco launches premium, affordable Cornershop Cuts with Meyocks

Topco launches Cornershop Cuts with Meyocks and wins 1st place GDUSA American Design Award

Topco, a major retail food distributor, wanted to expand into the premium deli market with a new brand that offered high-quality meats and cheeses at approachable price points. They partnered with the branding agency Meyocks to develop a distinct brand identity that would appeal to both retailers and shoppers, carving out a space between high-end and affordable options.

Meyocks developed the Cornershop Cuts brand, creating a name and packaging design that balanced a sophisticated, premium feel with an approachable, neighborhood deli vibe. This strategy successfully bridged the gap in the market. The launch, supported by premium social content and an authentic website, was a success. Cornershop Cuts quickly earned placement on retailer shelves and became a popular choice with shoppers, validating its promise of quality without high prices. Meyocks's work also earned a first-place GDUSA American Design Award.

Topco