Case Study: Iowa Pork Producers Association boosts pork sales and brand awareness with Meyocks

Iowa Pork Producers Association boosts social impressions 4,106% with Meyocks

The Iowa Pork Producers Association (IPPA) faced declining demand and high costs within the pork industry. They partnered with the marketing agency Meyocks to increase brand awareness and drive a 3% year-over-year increase in pork sales.

Meyocks developed a multi-channel campaign centered on the viral "Purchase Moore Hamann Bacon" phenomenon. The solution involved a humorous video series featuring Iowa State student-athletes, supported by in-store promotions at Hy-Vee. This strategy successfully drove consumer engagement and sales, resulting in over 2,000 social media shares and nearly 90,000 post impressions. The campaign also received multiple marketing awards for its effectiveness.

Iowa Pork Producers Association (ippa)