Case Study: a leading sportswear supplier achieves successful logo registration and brand protection with Mewburn Ellis

a leading sportswear supplier secures its new logo and avoids litigation with Mewburn Ellis in 2024

Mewburn Ellis represented a leading sportswear supplier that faced a trademark opposition and an infringement claim when it sought to register a new, modernized logo. The opponent, another company with similar registered rights, filed actions at both the UK IPO and the Intellectual Property Enterprise Court, threatening the client's brand evolution.

Mewburn Ellis facilitated a resolution by asserting the client's prior unregistered rights and negotiating a settlement. This resulted in the infringement claim being discontinued and the opposition withdrawn, allowing the client's new logo to proceed to grant. Mewburn Ellis's solution avoided costly litigation and secured the client's critical IP rights, enabling them to confidently move forward with their branding and product strategy.

Leading Sportswear Supplier