Case Study: Red Bull achieves higher sales team engagement with Mevo gamified contests

Red Bull ignites their internal salespeople with gamified contests

Red Bull tapped Mevo to spark competition inside its sales organization. When Red Bull Norway wanted to boost activity among food-retail and hospitality sales reps, they used Mevo’s gamified contest platform to run a month-long “Red Bull Battle” where reps registered sales and placement of brand material and competed on an in-app leaderboard.

Mevo provided the app-based solution—leaderboards, point-scoring for sales and placements, quizzes and bonus points for getting store managers to participate—and ran the month-long contest. The Mevo-powered campaign engaged salespeople individually and by “wings team,” produced a close race with prizes for winners, and generated measurable activity tracked as points from registrations, placements and quiz completions.

Red Bull