Case Study: Daiichi Sankyo accelerates sales execution with MEV’s custom data analytics platform

Daiichi Sankyo accelerates sales execution with MEV in a 4-month rollout

Daiichi Sankyo, a global pharmaceutical company, faced challenges in leveraging its vast market data for sales. With data siloed across departments and slow analysis processes, their sales representatives struggled to access actionable insights within their brief 90-second meetings with healthcare providers. MEV was engaged to provide custom software development and healthcare data management solutions to address these hurdles.

MEV implemented a two-part solution: the NimbleTool data integration platform and the VOT iPad application for field reps. This unified 16 data sources, providing reps with instant, physician-specific data on formularies and costs during sales calls. The solution improved sales execution speed, ensured FDA compliance, and fostered better internal communication. In a pilot, 88% of physicians reported a highly favorable perception of the tool, and 79% said it would directly influence how they select medications, crediting its clarity on coverage and real pricing. MEV's platform successfully transformed Daiichi Sankyo's data into a powerful sales asset.

Daiichi Sankyo