Case Study: Phillips Auction House achieves premium online checkout for luxury watch sales with Mettle Studio

Phillips Auction House launches luxury checkout in 12 weeks with Mettle Studio

Mettle Studio partnered with Phillips Auction House, a leading auction house for contemporary art and design, to address a significant operational challenge. Phillips was manually handling its luxury watch sales through emails and phone calls, which created a lack of client visibility and burdened internal teams with administrative tasks. To modernize operations and meet the expectations of its high-net-worth clients, Phillips needed a digital transformation and a new direct-to-consumer e-commerce experience.

Mettle Studio designed and built a bespoke online checkout experience for Phillips' watch business, replacing legacy workflows with smart automation. The solution was launched in just 12 weeks, enabling direct online purchasing for the first time. The results were transformative: it reduced operational overhead, improved client transparency, and freed internal teams to focus on higher-value work. A Phillips director noted the solution far exceeded expectations, marking a major shift in how the company operates and unlocking new capabilities to scale digital services.

Phillips Auction House