Case Study: London Centric achieves a distinctive, scalable visual identity with Mettle Studio

London Centric launches a scalable brand system with Mettle Studio

London Centric, an emerging news platform for London, needed a new visual identity that was both authoritative and accessible to stand out in a competitive media landscape. The challenge was to create a brand that reflected their sophisticated editorial standards and the city's diverse energy. Mettle Studio was engaged to provide visual identity and UI design services to meet this need.

Mettle Studio developed a comprehensive visual identity system featuring a core mark representing 'centricity', a balanced color palette for authority and vibrancy, and a design system built for scale and usability. The result was a brand that successfully reflects London's character, equipping London Centric with the clarity and credibility to lead in the city's dynamic media landscape. The client praised Mettle Studio for their guidance and collaborative process.

London Centric