Case Study: Beryl achieves award-winning, multi-purpose bike lighting with Mettle Studio

Beryl launches Pixel, its fastest-selling product, with Mettle Studio

Mettle Studio partnered with Beryl, a company known for its smart bike lights, to address a common frustration among cyclists: the inconvenience of charging and managing multiple lights. The challenge was to completely reimagine the product experience to improve convenience and flexibility for users beyond just cycling.

The solution Mettle Studio implemented was the design of Pixel, a compact and intelligent light that works as both a front and rear light. The result was Beryl's fastest-selling product, which won a Red Dot Design Award and saw widespread adoption from a diverse community of users. This versatile design significantly extended the product's impact and demonstrated how thoughtful design can create more inclusive and joyful journeys.

Beryl